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From running an experiential guerilla agency to leading a cutting-edge strategy firm - in this podcast, we hear about Drew Neisser\u2019s journey at Renegade and starting CMO huddles.

Drew Neisser is the founder of Renegade, the award-winning strategic boutique for B2B innovators, and CMO Huddles, the fast-growing community of B2B CMOs. Described by Inc as one of the \u201csharpest minds\u201d in marketing and by Jay Baer as \u201cone of the strongest B2B marketing thinkers in the world,\u201d Drew is uniquely wired as both a writer and strategist. He has helped dozens of CMOs build unbeatable brands and told the stories of over 450 marketing CATS via his top-rated podcast, Renegade Marketers Unite, his live streaming show, Renegade Marketers Live, and his column for Ad Age.

What's on the Menu

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• Finding your industry niche an maneuvering through a crisis
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• The importance of building a collective understanding of your company
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• Inspiration for developing Renegade\u2019s CATS (Courageous, Artful, Thoughtful, Scientific) framework
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• How to determine the true value of your content
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• The importance of the client in marketing
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• How to stand out as a brand in a competitive market
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