Snippet: Global Head of Brand and Creative, TIME Speaks About Unleashing Creativity from Big Budgets.

Published: June 14, 2023, 3 p.m.

As\xa0Graham McDonnell\xa0of\xa0TIME\xa0points out, big budgets may seem like a surefire way to success, but in reality, they can stifle creativity and lead to less risk-taking.
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