Podcasts Business Marketer of the Month EPISODE 183- The Next Frontier for AI is On-Device: Qualcomm CMO Don McGuire on why Hybrid AI is the key to Broad AI Adoption

EPISODE 183- The Next Frontier for AI is On-Device: Qualcomm CMO Don McGuire on why Hybrid AI is the key to Broad AI Adoption

Published: April 15, 2024, 5:48 a.m.

Don McGuire, CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. A decisive and high-energy leader, he excels in creating innovative marketing campaigns and collaborative partnerships to launch cutting-edge products, notably in 5G technologies.

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On The Menu:

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1. Enhancing device capabilities for user benefit through efficient on-device AI.

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2. Potential privacy risks and benefits of on-device AI proliferation.

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3. Scaling AI across devices, edge, and cloud for sustainability and user benefits.

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4. Ensuring stakeholder alignment and cybersecurity in AI integration.

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5. Measuring awareness, sentiment, and brand affinity for ROI assessment.

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6. Separating B2B and B2C branding for audience-led storytelling.

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7. Embracing AI for augmentation, not replacement, with governance and principles.

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Happy creating!

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