Cutting through the clutter - content marketing from the POV of the man who coined the term
After landing a successful exit with his Content Marketing Startup - Content Marketing Institute - Joe Pulizzi has been at the forefront of the content entrepreneurship era, pioneering the practice of content marketing. The author of several best-selling books, and a keynote speaker at more than 400 locations in 16 countries - he shares the story of his breakthrough and his observations on the emergence of the creator economy.
\nWhat's On The Menu:
\nFocusing on doing one thing really, really well
\nThe evolution of content marketing since 2001 - building and monetizing an audience
\nHow original research yields useful content - and helps understand your audience
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\nThe goal of your content is to establish trust with your audience
Creator Economy and Content Entrepreneurship
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\nBreaking through with a research project