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If you're struggling to make money right now, or you feel your business has plateaued and you're trying to get it back to where it once was... OR you're doing great and you want to do better...\n"What's the most effective thing\nyou can do right now\nto EXPLODE your business?"\nLet me tell you three things that WON'T help... or at least, these aren't the answers I'm looking for...\n\nIt's not "expanding your social media presence"\xa0-- look, I created a LinkedIn group with the rest of them that's now just under 1,000 members. We've got a few Facebook fan pages for our business (plus some other niches) and a FB group where people login and post every day. Google+ Communities are too new for me. A Twitter account I never really use, 7k followers...\n\nWriting a book?\xa0You should have one but there are more urgent matters you need to attend to...\n\nInformation product?\xa0The "perfect" home study course or membership site that took you 2 years of content creation to finish? Or a "steady stream" of 7 dollar products that make you 500 bucks each? Not so much...\n\nThe secret to consistent income is\xa0sending consistent emails consistently.\nMEANING: Email Every Day!\nI'm looking at 2,706 broadcast emails I've sent in the past 5 years alone and here's what I can tell you...\n\n \tPeople are going to drop off your list no matter what you do\xa0(1% list decay every single day)\n \tYou can email for the same offer 45 days in a row and people will buy every single day\xa0(Newbie Crusher, Paper Template, Backup Creator)\n \tYou can expect a 2% clickthrough rate from your entire list every time you mail -- but you can mail\xa05-10 days in a row\xa0to get 10%-20% of your subscribers to click\n \tYour subscribers are the hottest within the first 7 days --\xa0so email every day when someone joins your list\n\nI don't know how your business is doing personally (but I do care)... but if you plan on going to an offline event anytime soon, as this question to an internet marketer: "Where is your optin page and where can I join your list?" You probably won't get a URL as an answer.\n\nThinking back to some random conversation years ago. Someone asks me\xa0why webinar attendance was down industry-wide.\xa0He mailed to a webinar and only had 100 people register, only 33 showed up, he didn't make too many sales...\n\nAfter some questioning, I realized he'd only mailed once.\xa0With a very uninteresting webinar title. At the last minute. He fooled me at first when he said his list was 50,000. I had to find out the hard way that "fifty thousand" included his Twitter followers, Facebook friends, YouTube subscribers... not the same thing.\n\nIs Facebook eating all our lunch? Yes! Are email opens down, email clicks down, blog comments down once people get to the page? You better believe it!\n\n\n\nOf course people would rather click the "like" button, share a 1-sentence post with friends, post a cute picture of a puppy, or get distracted by 1,000 other things on the page.\n\nHere's another scary thought... I took an a forced optin page that converts at\xa042.9% to cold traffic, promoted it on Facebook... only a\xa01.29% optin rate!\xa0(direct linking on the news feed, running ads, placing inside a fan page iframe didn't make any difference... they ALL remained around a 1% optin rate)\n\nIt's like Facebook has turned our brains into\xa0BROWN SLUDGE!!!\nSo internet marketing as we know it is DEAD?!?\nWhat's the solution?\xa0Is it to pack up your blog, pack up your website, shut down that sales letter, stop emailing, and move it all to Facebook?\n\nNo. Look, you might love Facebook a bunch, but it's "just another traffic source" just like EzineArticles is just another traffic source and AdRoll is just another traffic source and podcasting is just another traffic source!\n\n \tKeep the email list, free gift, optin page, sales letter, keep sending broadcast emails and save your best emails into your followup sequence\n \tKeep running ads and tracking your links so you know what converts and what doesn't