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Rick Cesari has been responsible for many successful product campaigns. His company has produced\xa0infocommericals of some of these iconic brands- OxiClean, George Foreman Grill, Sonicare, Rug Doctor,\xa0Juiceman Juicer, GoPro Camera etc. Moreover, he has used Brand Response strategies to help build iconic brands\xa0from scratch and earn over a billion dollars in sales. He is also co-author of the book Building Billion Dollar Brands\xa0and the newest release, Video Persuasion.\n\n\n\nTopics Discussed:\n\n \tRick Cesari Career Overview\n \tUsing Video in Online Marketing\n \t4 steps in Creating a Good and Effective Marketing Video\n \t2 Negative Practices of most Companies\n \tHis book called: Video Persuasion\n \tHow to come up with the best marketing strategy and great ideas?\n \tHis website: rickcesari.com\n\nHow did his career start?\n\nRick Cesari has been in the marketing business for 25 years. His first few years in the marketing business was greatly spent in helping to\xa0promote Real Estate Seminars- trying to get people attend this real free Real Estate Seminars. Real Estate is one of the few businesses\xa0who started using television as a medium of marketing to promote their business. He is considered as a pioneer of infomercial industry.\xa0In 1990, Rick Cesari started his own company, Juiceman Juicer, along with his brother. Juiceman Juicer was one of the first products and brands\xa0to be sold and built through infomercial format. It was later on sold to a company in Chicago called Salton Housewares which later on came up\xa0with the product George Foreman Grill. Among his successful products are Sonicare, Oxiclean, Rug Doctor, and a lot more.\n\nUsing Video in Online Marketing\n\nCreating videos that are interesting, engaging, and watchable with proven direct response marketing strategies.\n\nWhat is the secret to Video Marketing?\xa0Understanding the direct response marketing and principles. It is not only about making videos that are shown on the internet or television but these videos\xa0should generate more revenue, sell more products, grow your business and create a good reputation brand.\n\n4 steps in Creating a Good Marketing Video (effective for television and e-commerce channels such as Amazon)\n\n \tIntroduce your Product\n \tDemonstrate your Product\n \tFocus more on the Benefits of the product rather than its features (if possible include product reviews and testimonials)\n \tAlways have a call to action: Instructing viewers to go to their website and check out their products and BUY them!\n\nThese steps are similar to the AIDA (Awareness, Interest, Desire and Action) Marketing Model.\n\n2 Negative Practices of most Companies\n\n \tMost companies forget that the most powerful marketing tool is the "Word of Mouth" of customers or product testimonials in other words.\xa0Companies fail to ask for product reviews of the direct consumers\n \tMost companies fail to include a call to action in their marketing videos. For example, they don't tell their viewers to visit their website, check out their products\xa0or any stimulants that will generate product revenue.\n\nA book called Influence: The Psychology of Persuasion by Robert Cialdini, is a great book that talks about 6 persuasion principles that will guide Companies in creating\xa0marketing videos. One principle that is very helpful is Social Proof- a priniciple wherein we used the action of others to decide proper behavior for ourselves.\xa0In the concept of Product reviews and testimonies in E-commerce such as Amazon, for example, most people are gonna buy the product of 100 reviews over a product with 2 reviews.\xa0It is very vital to get product reviews and testimonials to appeal to more people.\n\nVideo Persuasion, The Book\n\nOne of the things this book offers is 3 ways to "hook" the viewer and keep them engaged. One way is to get straight to the point and deliver answers\xa0or solutions as quick as possible.\n\n2 points to be successful in creating\xa0 marketing videos:\n\n \tUnderstand the Human Psychology- how people behave and react to things.