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Joe Sanok from Practice of the Practice Podcasting talking about Podcasting to level up any type of Business.\n\nActual statistics of Podcasting show that this type of medium communication is the best way of letting your message come to a wider audience.\n\nStatistics of Blog vs Youtube Channel vs Podcast (without Podcast Launch for the last 90 days) and Podcast (with Podcast Launch for the last 90 days)\n\nBlog: minimal audience\n\nYouTube: reaches an average amount of audience\n\nActive Podcasting: reaches a greater amount of audience compared to the other two mediums\n\n5 things to consider about Podcasting\n\n \t Why you should and Should not Do a podcast\n\nWhy you shouldn't start a podcast\n\n- If you're satisfied with how things are going well in your business and don't want to expand your network, starting a podcast is just a waste of time.\n\n- Doing podcast just for fame is not a good idea since it takes a whole lot of work doing a podcast.\n\nWho and Why you should start a podcast\n\n- any businesses who want to attract or reach a larger audience.\n\n- any businesses who want to try new things, areas, or approach\n\n- If you aspire for your company, services & products, offer, and practices to grow\n\n- any businesses who want to expand their network-opening doors for new industries and influencers to bring business together\n\nWhen you start a podcast consider below factors:\n\n-Stay true to the core of your business\xa0\n\n-What and why your passionate about your business\n\n-Listen to your customers, list all the questions or queries customers come to ask you about- create FAQs (Frequently asked Questions) and do it on podcast\n\n \t Structures of the Podcast\n\n- How frequent do you launch a Podcast? Regular Podcast or Seasonal Podcast\n\nRegular Podcast- doing it every single day or week.\n\nSeasonal Podcast- launching episodes at once or over a period of time and host will take a break after a series of episodes\n\nNote: Knowing the type of topics and how they are presented (i.e. conversational, ask the expert, Q & A) is very vital in sorting out the structure of your podcast.\n\n \t Planning the "now what" of your podcast\n\n- call to action: is it email, webinar, e-course? Very important to determine before actually starting a podcast show because it will help you determine how will you\n\ngo about the show, for instance- solo shows, who to interview for expert shows, ideal clients/or guests to invite for live consultation\n\n \t Actual Starting of the Podcast\n\n- Deciding what materials and equipments to use: good quality microphone, podcasting software\n\n- organized schedule of guests to ensure their availability to guest on the podcast\n\n \t On going marketing of the podcast\n\nQuestions to ask?\n\n- How are you going to market your podcast?\n\n- Who should be invited? and where to look for them?\n\nOther businesses' approach is: AUTOMATED EMAIL SEQUENCE\n\nlive webinar which leads into an eCourse, which then leads into being able to make more money.\n\nMarketing strategies are vital in realizing the business' full potential and will help you realize how your business will level up in the aspects of: INCOME, INFLUENCE, INNOVATION & IMPACT\n\nPractice of the Practice Podcasting will release an e-course on 2020 called Podcast Launch School. Subsequently, they also have an article covering 27 tips, tricks and strategies, to help launch a podcast\xa0\n\nwhich is free at podcastlaunchschool.com.\n\nAdditional Tips on Podcasting\n\n \t Block out the time and free yourself from other obligations and just focus on working the podcast( interview, editing, deciding who to invite etc).\xa0\n\nBe organized and stick through the flow of your podcast\n\n \t Optimize your time- Be resourceful and innovative. For example, a single zoom recording of your podcast can be repurposed and used for different platforms.\n\nA zoom recording can be uploaded as a Youtube video, transcript of the video can be posted on a blog with an embedded link of the recording, or putting it into an email\xa0\n\nsequence.