686: Get Measurable Results from Direct Response Marketing and Combine with Branding with JD Dwyer
Return guest JD Dwyer from TheInstituteOfWow.com is back to tell you how to differentiate, target your ideal audience, and avoid the race to the bottom! He's here with several fun stories, including how he helped a lawn company sell out their entire inventory by including a "Happy Meal" offer.\n\n \t\n\n \tIdentify your most profitable target audience: demographic profile, avatar, age -- then look for more people who look more like them\n\n\n\n\n \t\n\n \tCreate WOW factor to take their eyes off the price -- buy wheelbarrow, we'll add a free shovel -- artificial wow factor, think outside the square -- value-add that takes that customer's eyes off the price\n\n\n\n\n \t\n\n \tUse the problem-solution (before-and-after) formula: solve a real problem\n\n\n\n\n \t\n\n \tFix your website: create a sales machine and not an information portal. Clean up your home page. You need a problem/solution headline. Explainer video. Have a menu of all the services you offer. List the three big benefits of someone using you. Video testimonials.\n\n\n\n\n \tCollect customer data!\n\nResources\n\n \t245: Wow Factor Marketing: Stop Spraying Bullets and Use Direct Response Techniques to Adapt and Thrive with John Dwyer\xa0(previous appearance)\n \tThe Institute Of Wow (Site)\n \tTHE AVALANCHE LEADS FORMULA! How To Attract A Stampede Of New Leads ONLINE & OFFLINE! (Book)\n\n\n \tJD Private Consult (Website)