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Drew Griffin is the Co-Founder of EverLinks, a service that affords anyone the ability to quickly create mobile optimized, quick loaded web pages and 'link in bio' extenders. Delicious Marketing is a marketing agency that leverages emerging technology to deliver results in the form of awareness, engagement and lead generation that convert to customers. Additionally, Drew is a mobile app developer, author, public speaker and consultant with focus on business growth hacking and lead generation. He's here to explain his Local Media Assets concept, a way that you can get business owners approaching YOU to use your services as a digital marketer, instead of prospecting and cold calling. Things you will discover in this episode: How did Drew Griffin's career transition happen? How does Drew Griffin differentiate himself from other Internet Marketers or Local Marketing Agencies? What is Drew Griffin's Local Media Asset approach or concept? Example of an approach/strategy of Local Media asset concept that illustrated success and yielded positive results to businessess The concept of the Local Business Films What do businesses get when they participate and get featured on the Facebook Page? With this kind of approach, how to overcome the nervousness of asking a local business to be filmed and get featured on your Facebook Page? How did Drew Griffin's career transition happen? Drew Griffin spent 25 years in Health Care as a Hyperbaric Wound Care Nurse. With the rising of technology that time, he found an opportunity to help his diabetic patients in a different way by developing an app that tracks blood sugar of diabetic patients. Seeing the very rapid growth of the downloads of his app, he decided to leave the clinic and focused more into local marketing leveraging the use of latest technologies in the market. How does Drew Griffin differentiate himself from other Internet Marketers? It took Drew Griffin years to transition from the local marketing strategies, going door to door and sell his services to internet marketing such as facebook marketing and advertising, and into finding his own unique framework, developing the concept of local media asset. What is Drew Griffin's Local Media Asset approach or concept? Drew Griffin and his business partner created a media company, establishing and making its space and attracting audience by delivering news and events in a local space. They command all the attention and can compete with big and established media companies, televisions, newspapers because they can deliver information much faster than these companies. And once their local social media presence started picking up, their audience started to grow. Their audience becomes their asset into obtaining clients in such a way that clients come to them, and not the other way around. Their clients come from different types of businesses, offering different sorts of services but one thing they all have in common is they want attention from their local space so they could talk about their services or products. With the help of Drew Griffin's Local Media Asset approach, they bring these companies advance results in the form of attention (views of videos, social media comments, engagement in social media etc). Once the results are showing and they have established relationship with their clients over time, they offer more services in forms of consultations or some other services they provide. Example of an approach/strategy of Local Media asset concept that illustrated success and yielded positive results to businessess The strategy of running contest on Facebook. For example, Drew Griffin ran a contest on facebook to guess the final result of Philadelphia Eagles (an NFL Team) and whoever they might be playing. He leverage the fact that in their local community in Philadelphia, a lot of people are very passionate about the Philadelphia Eagles, so that only means he could get a lot of audience/...