652: Top Line Results: Create an Inbound Organization Through Helpful, Educational, Attractive Marketing with Todd Hockenberry
Today's guest is Todd Hockenberry, owner/founder of Top Line Results, a global leader in\neducating and helping B2B companies adapt to Internet-driven changes in buying behavior.\nTodd is the co-author of Inbound Organization: How to Build and Strengthen Your Company's\nFuture Using Inbound Principles, released in April 2018 by John Wiley & Sons.\n\nIn his book, Todd shows leaders how to build their company's future around inbound principles and\nstrengthen the structural foundations necessary to deal with the changes in buyer behavior.\nTodd helps business owners and leaders understand that mission matters, culture is\ndestiny, and the way their prospects and customers want you to market, sell, and service\nthem is changing, and most importantly, what to do about it.\nResources\n\n \tHubSpot CRM (Site)\n \tTodd Hockenberry (Website)\n \tTodd Hockenberry (LinkedIn)\n \tInbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles (eBook)