608: Conversational Copywriting: Be Authentic, Love Your Customers, and Build Long-Term Relationships for Increased Sales with Nick Usborne
Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world\u2019s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to \u201cconversational copywriting,\u201d and he\u2019s here today to share his approach to help you write persuasive and effective copy for clients.\nResources\n\n \tNick's Conversational Copywriting Goodie Bag (Including 5 Quick & Easy Ways to Make Your Writing More Conversational)\n \tNick Usborne (Blog)\n \tConversational Copywriting (Official Site)\n \tPopcorn Content: The craft of writing short-form content for social media (Book)