582: Niche Down and Play Bigger: Evangelize and Redesign the Problem, Market Differently, and Master Category Design with Christopher Lochhead
b'Christopher Lochhead, author of Play Bigger (and now, Niche Down) is THE person to listen to if you\'re looking for the courage to stand out (in your life and business) using what\'s called "category design."\\n\\nIf you\'d like to become LEGENDARY by carving out your own category -- in the same way Apple, 5 Hour Energy, CarMax, Goldiblocks, and The World\'s First Arcade Bar (Barcade) did -- then you\'ll need to market AND redesign the problem you\'re solving so you can\'t be compared to anyone else.\\nTeach the world to think in a different (NOT better) way!\\nResources\\n\\nLegends and Losers (Podcast)\\nNiche Down: How To Become Legendary By Being Different (Book)\\nPlay Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (Book)\\nChristopher Lochhead (LinkedIn)'