Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative and engaging ideas through his brainstorm sessions, books, business articles, and website at DonTheIdeaGuy.com.\n\nThe Idea Guy and has sold, shared, and traded ideas with companies like Sears-Kenmore, Ford Motor Company, American Airlines, CocaCola, and Kellogg\u2019s.\n\nDon is the author of "100-Whats of Creativity", one-hundred what-if questions designed to spark your creativity and solve your toughest challenges -- and has been described as "the perfect example of a strong and successful brand" by The Tom Peters Company (one of the original business gurus).\n\nThe Idea Guy has been interviewed by the New York Times and National Public Radio\u037e featured in Fast Company Magazine and Smart Business News\u037e and has contributed content or been profiled in multiple books on business and marketing.\nResources\n\n \tDon the Idea Guy (Official Site)\n \t100 Whats of Creativity (Book)\n \tBig Yellow Sticky (Newsletter)