493: Build an Online Business Through Content, Marketplaces, Feedback and Customer Education with Bernie Thompson
Bernie Thompson has founded 5 companies, including the global electronics brand Plugable. He's also the founder of Efficient Era, a company that helps other companies sell on Amazon. He's an engineer and inventor with 4 patents. And he considers marketing his greatest weakness.\n\nHe explains to us that his business has thrived without traditional marketing, but instead through content marketing (YouTube) and high traffic marketplaces. His company's 1-2 published videos per week solve common problems, market specific features, and educate.\nResources\n\n \tPlugable (USB and Bluetooth Devices)\n \tEfficient Era (Tools for Amazon Sellers)