Bret Ridgway is co-founder of Speaker Fulfillment Services, a company that works for speakers, authors and information marketers. His unique, behind-the-scenes perspective allows him to see what is working and not working in the industry. He is the author of 5 books in the niche, including the Amazon bestseller "Mistakes Authors Make" and most recently "The ABCs of Speaking." He stops by to tell us what we need to know about selling products from stage at events, what's working now, and what physical products we should be creating and selling in our businesses.\nResources\n\n \tSpeaker Fulfillment Services (Official Site)\n \tMistakes Authors Make (Book)\n \tThe ABCs of Speaking (Book)\n \tView from the Back (Book)