403: Interview Valet: Reach Your Ideal Audience Using Podcast Interview Marketing
We're talking today about getting traffic by being a guest on interview podcasts, and our guest was Tom Schwab from Interview Valet, but the recording didn't come out, so Tom does not appear in today's episode.\n\nWhen you appear on other peoples' podcasts as a thought leader expert, you can become the person people sit up and listen to, and you get that "know, like, and trust" factor.\xa0Topics covered:\n\n \tHow to get on "the right stage" with podcast guest marketing, and why it's a way better payoff than guest blogging to get a continual flow of leads\n \tWhy it makes more sense to use a podcast booking agency instead of doing the research, leg-work, outreach, scheduling, and follow-up yourself\n \tHow Tom's team prepares you and tracks your podcast traffic\n\nResources\n\n \tInterview Valet (Podcast Booking Agency)\n \tPodcast Guest Profits (Book)\n \tTom Schwab (Twitter)