Andrew Browne is the co-founder of Splitly, which is a tool that allows you to split-test your Amazon Seller product listings. Listen in to hear as Andrew explains what Amazon selling is, what split testing is, how to use their tool to split test on Amazon, and what low hanging fruit to split test for amazing results.\n\nSplit testing on Amazon is essential for you and your business, since unlike Google, Amazon rewards increased sales with higher rankings. That means if you improve the conversion rate on your product's page, Amazon will reward you with a higher ranking and increased traffic to your FBA products.