360: Dont Buy a Duck: Plan, Execute, Track, Measure, Adjust and Grow with Strategic Marketer Derek Champagne
Derek Champagne, author of Don't Buy a Duck: Stop Wasting Money and Only Do Marketing That Works, stops by to tell us that we need to connect with people and\xa0market our online businesses. You need to strategically snoop on your competition to uncover real\xa0solvable problems and discover\xa0those gaps in the marketplace. It comes\xa0down to five crisis points\xa0all business owners face:\n\n \tidentify self: audit, business, find value proposition (that competitors can't duplicate)\n \tfind target customer: gender, income, age, hobbies, geography, politics\n \tmessaging: based on your customers, what message is most important to them?\n \tplan: lifecycle, step-by-step actyion\n \texecution: If you tried it once and it didn't work, why didn't it work? Perhaps it was because you only tried it one time?\n\nListen in as Derek also explains goal setting, productivity, and follow-through using PETMAG: Plan, Execute, Track, Measure,\xa0Adjust, and Grow.\nResources\n\n \tDontBuyADuck.com (Book)\n \tDon't Buy a Duck (Book on Amazon)\n \tChampagne Marketing Courses (Courses)\n \tDerek Champagne (LinkedIn)\n \tMaslow's Hierarchy of Needs (Wikipedia)