343: High Converting Sales Copy Formula: Find Your Sales Hook Through Empathy and Make Money By Following a Simple Copywriting Formula with Alyson Lex
Alyson Lex is a copywriter who specializes in high converting sales letters and in empathizing with prospects to create more effective sales letters.\n\n\n\nShe believes in four levels of research:\n\n \tsocially (how prospects relate to friends)\n \trelationally (how prospects relate to you, i.e. have they bought or tweeted you)\n \tpsychologically (what keeps them up at night)\n \tdemographics (gender, age, location)\n\nResearch for Alyson consists of checking out industry news articles, social media (especially the comments section) and sites like RipOffReport to get a handle on peoples' problems, frustrations, fears, and beliefs. Then, her five step copywriting process is as follows:\n\n \tget attention (headline, pre-head, sub-head)\n \tidentify\xa0the problem\n \tintroduce a solution\n \texplain how to get it\n \tdon't let them walk away without it\n\nAlyson also talks about common copywriting mistakes, such as using\xa0the word "I" within the first three paragraphs of a sales letter.\nResources\n\n \tAlyson Lex (Official Site)\n \tHeadline Generator (Site)\n \tAlyson (Twitter)\n \tAlyson (LinkedIn)