329: E-Commerce Traffic and Conversion Using Heatmaps and User Testing with Jon MacDonald
Jon\xa0MacDonald is President and Founder of The Good, a conversion agency that believes in removing bad online experiences so that only "the good" remains.\n\nJon and his agency prefers to work with e-commerce websites with at least 15,000 visitors per month. Their job is to remove barriers that web browsers experience. They\xa0come to a website with a specific paid or need,\xa0and\xa0they need to find the solution they're looking for in order to convert.\n\nHe installs simple tools (on any platform) to track cursor movements, clicks and scrolls to\xa0see where users navigate\xa0and uncover sales leaks.\xa0He combines that information with real live user testing to back it up, and then runs multivariate tests to improve conversions.\n\n\nResources\n\n \tThe Good (Score Your Site)\n \tDiane James (Faux Floral Client)\n \tCrazyEgg (Website)\n \tHotJar (Heat Mapping)\n \tGoogle Analytics (Google Analytics)\n \tPeek User Testing (Website)