318: Add Storytelling to Your Marketing for Amazing Results in Any Startup Pitch Meeting, Stage Presentation, or Job Interview with The Pitch Whisperer John Livesay
John Livesay is The Pitch Whisperer\xa0which means you should use micro-stories in your presentations, at job interviews, or perhaps at a pitch meeting where you're seeking funding. Every good story contains exposition (who, what, where, why), a problem, solution, and resolution.\n\nYou can discover your own stories by thinking about your family or vacations you've traveled to.\xa0Then fit that interesting material into a narrative. For example, Johnny Walker uses a rags to riches story in its marketing and Prudential uses a rebirth story. Think about your origin story of tenacity and perseverance, what inspired you, and then test that material on others to get feedback.\n\nWhen you're speaking and pitching, people are asking themselves: do I trust you and do you make eye contact? (gut), do I like you and do you display empathy towards me? (heart), and will this work for me? (head) You can also build your confidence by being prepared: know your opening, closing, and takeaways to bring to that presentation.\nResources\n\n \tThe Pitch Whisperer (Official Site)\n \tThe Successful Pitch (Podcast)\n \tJohn Livesay (Twitter)\n \tJohn Liveway (LinkedIn)\n \tText "PITCH" to 66566 to overcome the three mistakes with preparation, confidence, and correction