309: Fail Less and Grow More: Focus on Your Marketing, Discover Your Buyers Journey, and Use Both Tactics and Strategies with Growth Partner Chris Deardorff
Chris Deadorff from The Market Compass (contact him at info@themarketcompass.com) is a marketing professional from Boulder, Colorado. His business model is to become a "growth partner" with startups who need a more strategic approach.\n\nChris noticed that many startups are focused too much on tactics (i.e. a case study or video) and\xa0are missing the strategy side. Startups need\xa0to know their objectives, find their target audience, and understand the buyer's journey. They can\xa0start that process with a simple 2-page marketing plan.