Chris\xa0Krimitsos has run over 1700 live events in the Tampa, Florida area, created the Florida Podcaster's Association, and most importantly, runs the PodFest\xa0conference for podcasters in Orlando every year. He explains to us how he built a following for his live events and how to get your branding right (start with problems and people instead of keywords).\n\nHe also has a very concept called\xa0evergreen podcasts: look at the 5-10 frequently asked questions (FAQs) on your sites and create a podcast episode answering each of those questions in order to have a podcast that promotes your offers forever.\nResources\n\n \tEmail Chris: chris@podfest.us\n \tPodfest Conference (Site)\n \tThe Messengers documentary (Site)\n \tThe Messengers podcast (Podcast)\n \tShake Creative (Website)\n \tChris (Twitter)