303: Ten Closely Guarded Membership Site Insights (Breakthroughs) to 10X Your Online Income

Published: May 4, 2017, 7:30 a.m.

Here's what Lance Tamashiro and I have to say about\xa0membership sites:\n\n\n\nThis is perfect for you if you've been CONFUSED with all the overwhelm/choices when it comes to creating a COMPLETE and PROFITABLE membership site...\n\nEver heard anyone say: "just use one of these 10 plugins, one of these 10 themes?" And been left more confused when you started? Yeah, me too...\nMembership Site Solution\nWhat helps instead: is, first, have a clear plan of action. Use WordPress to host it on YOUR OWN website. We'll give you the theme (design) and plugins to take payments and do everything else.\nWe include a special tool inside our Membership Cube course that sets it all up in 1-click:\nYour theme, plugins, and "framework" for content so you can edit to make it your own...\n\nWorry about the "fancy" stuff later. It's easier to edit crap than air. Don't let yourself get bogged down with unnecessary choices.\n\nSecond, keep things simple. Don't get in your own way creating 2 months or 6 months of content out of the gate. What's the point if no one will see it?\n\nFocus on completing that membership site and creating the BARE MINIMUM so that someone could join TODAY. If that means you only have time for a single web page (sales letter) with a one-time payment button for $50, that's something you'll put in place TODAY (a must-have) and improve on a rainy day if and when you feel like it (a nice-to-have).\n\nCreate a way for people to buy access first,\nbecause you don't want to wait until the last minute to do that AND you don't know if you'll feel like it later...\nDo It Before Your Time Runs Out\nThird (and in keeping with having a clear plan and keeping things simple), do it FAST. Chances are you're the most excited about your membership site NOW and, six months from now, if a "membership site" is a burden that you never setup, you'll never finish. Do it NOW while it's still fresh on your mind...\n\nFourth, only focus on the things that matter (this is called "80/20"). Drip content, how "pretty" your site looks, are NOT things that could double or triple your income, so focus on the low-hanging fruit instead...\n\nFifth, sell something that solves a real problem, as opposed to what seems "interesting" to you. This alone is HUGE and most of your competition (most) doesn't get this...\n\n \twhat if you sold access to a membership site about how to knit your own cable knit sweaters? Is that an actually a DESPERATE problem people are willing to pay money for? (I doubt it)\n \thow about a course on how to flip real estate or lose weight (Yes! People are asking for that, looking for that, and buying that, so you just have to add your own unique spin on it)\n \ta course about how to get better grades, how to learn to play the tuba, how to save money couponing, how to quit your day job in 9 years... are people really asking for that AND looking to pay money for it?(Probably not)\n \ton the other hand... drone racing, dating, weight loss (some very specific solution or method), stock market trading... people want those things\n\nHave\xa0a Purpose (Don't Just Run Out the Clock)\nWhat's great about having a real purpose, keeping it simple, doing it fast, focusing on what matters, and solving a problem: you can get to the money FASTER because you're not letting a bunch of things get in your way... you have course-correction. It's good to make mistakes in this case, because every mistake leads to more money...\nListen, I started with info-products and membership sites by teaching something super nerdy... computer programming... and was it a super sexy topic? Heck no, it wasn't...\n\nI quickly realized that my buyers were made of up two groups: other nerdy programmers like me who wanted to pick up some new skills (who refunded often and didn't pay all that much)... and...\n\nActual business owners who had websites and wanted to use my plug-ins and templates to make more money with their online business. People who wanted some simple instructions on how to write copy for web pages,