299: Organize a Virtual Summit for Instant Traffic, Credibility, Subscribers and Sales with Tom Morkes

Published: April 28, 2017, 7:30 a.m.

Tom Morkes and his company Insurgent Media specialize in virtual summits, affiliate marketing, and book launches.\n\n\n\nA virtual summit is a virtual online event where 10 to 30 subject matter experts each present in their sub-area of expertise with you as the organizer. This is a fantastic way to build a list, get credibility, and network with your peers.\xa0He walks us through his entire 4-6 month process in 5-6 phases that he plans with clients:\n\n \tstrategy/planning: 1 month (two half-hour calls)\n \tresearch/recruitment: celebrities, leaders, popular/interesting topics (14 days for research, 2 months for recruitment)\n \ttrust building: start conversations\n \tpre open-cart / pre-promotion: 2 weeks\n \tsummit: 1-2 weeks\n\nTom also discusses upsell opportunities. For example, summits are not very evergreen and tend to contain specific, cutting-edge information, while a\xa0membership site (which you can have as an upsell)\xa0contains evergreen information.\xa0You can also have a lot of fun with\xa0your summit and offer it for free, but\xa0later charge for replays and shownotes.