299: Organize a Virtual Summit for Instant Traffic, Credibility, Subscribers and Sales with Tom Morkes
Tom Morkes and his company Insurgent Media specialize in virtual summits, affiliate marketing, and book launches.\n\n\n\nA virtual summit is a virtual online event where 10 to 30 subject matter experts each present in their sub-area of expertise with you as the organizer. This is a fantastic way to build a list, get credibility, and network with your peers.\xa0He walks us through his entire 4-6 month process in 5-6 phases that he plans with clients:\n\n \tstrategy/planning: 1 month (two half-hour calls)\n \tresearch/recruitment: celebrities, leaders, popular/interesting topics (14 days for research, 2 months for recruitment)\n \ttrust building: start conversations\n \tpre open-cart / pre-promotion: 2 weeks\n \tsummit: 1-2 weeks\n\nTom also discusses upsell opportunities. For example, summits are not very evergreen and tend to contain specific, cutting-edge information, while a\xa0membership site (which you can have as an upsell)\xa0contains evergreen information.\xa0You can also have a lot of fun with\xa0your summit and offer it for free, but\xa0later charge for replays and shownotes.