Kenneth Bator from BTCINC.net says that you should align your brand, culture, and strategy for maximum results. Pay attention to the little details that your customers love, that keep you consistent and removes\xa0your decisions. Write and implement service\xa0standards. For example, you may always show up 15 minutes to meetings, greet customers in a certain way, or respond to calls and emails within 3 hours.\n\nAlso, ask yourself: 1. Who do I want to serve, and 2. What problem do I want to solve?