232: Mantra Leadership and Mantra Design: Innovate, Buy, or Die with Dana Oliver
Who wants to work for a jerk? No one, that's who! Dana Oliver from MantraLeadership.com has a lot of "best practices" for start-up communities and entrepreneurs to get along with others and manage others effectively. Pay attention to peoples' needs, identify what they want, and trust them.\n\n\n\nHe also has a concept called Mantra Design, where simple beats better. You should get onto the peer level with your customers to discover their unmet needs and long-term pain. Run your product by 12 to 20 people to tease out the 75% to 90% of features (and hot buttons) to focus on.\nResources\n\n \tMantra Leadership (Website)\n \tMantra Leadership (Book)\n \tMantra Design (Book)