208: Authority Selling: Win the Zero Moment of Truth Game and Use Your Authority Positioning Assets to Get More Business with Mike Saunders
Mike Saunders from MarketingHuddle.com (author of the book Authority Selling) tells us about the Zero Moment of Truth.\n\n\n\nEvery business has a "Moment of Truth" where a customer discovers if that business delivers on their promises or not. These days, the "Zero" Moment of Truth exists -- where your future customers check the online breadcrumbs of your business before they even interact with you. Mike tells us how to educate those customers and provide a consultation as opposed to an outdated presentation or sales pitch.