Jan Bear from Author Impact Publishing has three simple questions for you:\n\n \tWho's your audience\n \tWhat do you want to accomplish with your book?\n \tWhat does this book have to do with your career over a lifetime?\n\n\n\nBy having a clear plan for your book, and knowing your goals, you can avoid many of the usual author mistakes such as trying to "writing for everybody" AND you can publish something with consistency that matches the mood of your reader.