195: Rock, Paper, Simple: Create a Marketing-Focused Website in Seven Easy Steps with Joshua Adams
Joshua Adams from Rock Paper Simple wants his agency to help you create a marketing-focused website that's them-centric, with clear navigation, that speaks directly to visitors and makes conversions. Be sure to\xa0claim his free self audit worksheet to find out how your website measures up.\n\nResources\n\n \tSelf Audit Worksheet\n \tWeb design agency: Rock Paper Simple\n \tCase study: Sorensen Moving & Storage\n\nSeven steps to creating a marketing-focused website:\n\n1. Shut up and listen (know thyself, benefits, goals)\n2. Plan for results (design, words, pages)\n3. Direct traffic (differentiate value of pages, decide on three most important services, call-to-action on homepage/sidebar)\n4. Them-centric copy (wording that's beneficial to them)\n5. Convert (phone number, working form, less fields)\n6. Simplify navigation\n7. Rock the visuals