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Doren Aldana from My Testimonial Engine tells us about an easy to use tool that will help any business (online or offline) get more reviews from customers on strategic review sites such as Yelp, Google+, Facebook, and more. This tool also cleans up negative reviews and even prevents bad reviews from happening as much as possible. Doren unpacks the ways he transforms 20% of any businesses' database into rave reviews and referrals using what he calls the "magic wand letter."\n\nDisplay TranscriptRobert Plank: Doren Aldana is the CEO and President of MortgageMarketingCoach.com and the Founder of My Testimonial Engine, the number one software for helping service-based local businesses collect and share client reviews on autopilot. As a result of his clients' extraordinary success, he has won the prestigious Best Industry Service Provider Award three years in a row. That's pretty cool. Welcome to the show, Doren.\n\nDoren Aldana: Hey, thanks so much for having me man. Appreciate it.\n\nRobert Plank: I'm glad you're hear. Could you tell us about what it is that you do and what makes you stand out, what makes you different and special?\n\nDoren Aldana: Yeah man. I'm a father of four, the fab four. I'm a husband. I'm an entrepreneur. I've got a couple of businesses. One we provide marketing solutions to mortgage professionals at MortgageMarketingCoach.com. Another, which I think we'll be drilling down into deeper, is the Testimonial Engine. It's a software by service and we help business owners, generally service-based business owners, but business owners in general attract more five-star rave views from their happy clients and to get them on review sites like Google Plus, Yelp, Facebook. You name it, we cover it. That almost keeps me out of trouble between the two businesses.\n\nRobert Plank: Nice. Just enough to stay busy.\n\nDoren Aldana: That's right.\n\nRobert Plank: With this Testimonial Engine, how does it work? What's it all about?\n\nDoren Aldana: It's all about the big problem that a lot of business owners are either consciously aware of or subconsciously aware of. That is it's generally a pain in the ass to get reviews from their happy clients. It's cumbersome. It's time consuming. They might send out an email and rarely will they get a response. They might chase them around with phone calls or send out something in the mail asking them to send it back, postage paid. Generally speaking, it's really not an easy feat to get clients, customers to submit reviews. We make that easy, breezy, lemon squeezy by putting the whole thing on autopilot. Essentially it's as easy as uploading their name, email, phone number, etc. into our system and then just set it and forget it.\n\nThe system does all the heavy lifting for them. It asks them for the review. It asks them to copy and paste that review onto other review sites that they want to build a reputation on. It just makes it much more expedient for the business owner to get positive reviews and to get those reviews on review sites as well as share them on social media, like Facebook, Google Plus, and Twitter so all their fans and followers are seeing all these awesome rave reviews from their happy clients in the news feed. Of course, that's just another way to build their brilliant brand and to position themselves as the only logical choice, building their business at the speed of trust. Does that answer you question, Robert?\n\nRobert Plank: Yeah. It answers and it kind of gets me off on a whole cool, fun direction, which is you mention in there that okay, getting reviews and stuff like that for any business is kind of a hassle, kind of cumbersome, kind of time consuming. A lot of people don't do it. How does your system get this done when just normally emailing them doesn't work?\n\nDoren Aldana: Generally speaking, when you just send out an email asking them to submit a review on Google or whatever platform you happen to be using, if it's a review site like Google or Yelp or any other review site,