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We all tell ourselves three lies: that we don't have time, that we're low on money or priorities, and that we're not good enough. Luckily, nothing could be further from the truth and Tracee Sioux from TraceeSioux.com stops by to set us straight. She tells us how her strategy of content creation (books, CDs, and workbooks) and an online platform (site, social media, and newsletter) has helped her and others build a list and land public speaking gigs.\n\nShe has some great advice for aspiring and successful writers including:\n\n \twrite at the same time every day\n \tstructure, deadline, and smaller pieces (you can't force your creativity)\n \ttake time off to recharge\n\nAnd more!\n\nDisplay TranscriptRobert Plank: Today we have Tracee Sioux. Tracee's work has been featured in the New York Times Magazine, forbes.com, today.com, and many online, regional publications.\n\nShe won the Utah State Newspaper Association Best Photograph Award and the Utah State School Board Association Award for exceptional journalism and she's a featured essayist on PunditMoms, Mothers of Intention. How women and social media are revolutionizing politics in America. How are things today, Tracee?\n\nTracee Sioux: They're fantastic. How are you?\n\nRobert Plank: I am better than ever. What are we talking about today? What is it that you do? What are you good at? What makes you stand out? All that good stuff.\n\nTracee Sioux: Okay. Well, I'm a spiritual business and life coach, and an author, and I own a publishing company called Sioux Ink, Soul Purpose Publishing. I help other authors publish their work that feels like their soul calling. That's pretty fun. I love it. What am I good at? Words. I love words, I love design, I love art. I really just get to play all day. It's pretty awesome.\n\nRobert Plank: That's what we're all looking for right? The dream job that's not a job.\n\nTracee Sioux: Yeah. I believe you have to create your own dream job that's not a job. I help a lot of people do that through my business and life coaching. Yeah, I don't know that this ever was a profession, but it is now because I made it.\n\nRobert Plank: Cool. Even if it did exist, why go the same path as everyone else. Why do the same, old, boring stuff? You've got to be your own person. You say you help people find the book that's within them or whatever. Could you walk us through a case study of someone like that who maybe they just needed some help and you helped them out?\n\nTracee Sioux: Yeah. I have a pretty full-service operation from concept to finish in terms of basically making a person a personality or an expert in their field. I have one client I've been working with for about 4 or 5 ... This is going to be the 5th year. When we started, she had a dream. She wanted to be a healer.\n\nShe was a massage therapist. She wanted to have digital products. She wanted to make a name for herself in the industry, and make money doing what she was gifted with which was energy healing. The first step we did was create a online platform. Websites, social media, newsletter, get the branding together, make sure that all of her marketing materials had all of her right information on it.\n\nThat was the first year. We established a platform. Then, we began creating content. We did a project over this year where she created basically 2 major content. One, books and CDs and that sort of thing. Audio books on Amazon, eBooks on Amazon, print books, work books, teaching program that we created this year. We're going to launch by Thanksgiving. We're going to launch her book and CD mediation set.\n\nThen next year it's going to be publicity, publicity, publicity, publicity. It's gone through the whole entire process of getting a hold of her dream. What does she really want to do? What does she want that to look like? That's from a soul-deep level. I often find that people think they know what they want, but if you get deeper, it's something else that they're afraid to do.\n\nWe work to get what is that?