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Do you feel that sometimes you plan too much and don't take enough action? Sasha Laghonh from SashaTalks.com has the solution for you. She shares her secrets to internet traffic, keeping your emotions in check so they help you, and how you can get that tough love alternate perspective.\n\nDisplay TranscriptRobert Plank: We're here today with Sasha from SashaTalks.com and she's a seasoned MBA professional who specializes in organizational and human behavior which grants her a broad base from which to approach many topics. Hey Sash, welcome to the show.\n\nSasha Laghonh: Hi Robert, thank you for having me.\n\nRobert Plank: Can you tell me about what it is that you do, what makes you special?\n\nSasha Laghonh: What makes me special? Well, I have two parallel career paths. My initial career path has to do with business, I have a Bachelors from Austen University with business and also an MBA in Global Management. I started out along my corporate career path where I do a lot of business development and research in the market. That is how I work corporate contracts, helping out executives streamline their business plans and help them with their corporate strategy. On the other side, I also initially started out Sasha Talks where I was selling special counselling services. You're doing the readings and it's more metaphysical work and then a common person would say, well those two interests are really polarizing, because one is really rational and judgmental and the other one is really fluid and it cannot be measured. It got to the point where Sasha Talks started growing at a faster rate than I had anticipated, that I had merged my business consulting businesses onto Sasha Talks, so I could standardize the audience and I wouldn't be chasing two different worlds at the same time.\n\nRobert Plank: Okay, so how did any of this come to be? I know you said that you have this business background and you have this website. How did you get your counselling clients and things like that?\n\nSasha Laghonh: Sasha Talks was already a part of our ID in theory by the time 2008 came along. When the economy started going down, a lot of my corporate opportunities started getting down sized because of budgets. I told myself, what are some skill sets that I haven't fully capitalized upon. That's when Sasha Talks was launched and I went out, I was doing radio shows, pod casting and at the same time, I was employed by third party websites where you get to defend your services. Whether people are paying you by the minute or buying small packages to talk to you on the phone, or for online chat. At that time I was pressed in between 5 consistent platforms, which are websites owned by private owners. That was providing a form of income, but it got to a point where I said that, if I am going to be helping other people off of third party website, why can I not do that through my own.\n\nAt that time I slowly started marketing Sasha Talks and it picked up momentum through Blog Talk radio, BBS radio and basically building a lot of speaking engagements where you're marketing yourself out there. You're giving people samples of your work. You don't have to work for free, but you also have to encourage people to invest their resources in you. Slowly that picked up momentum and I've gotten this far because of word of mouth. The best compliment you can get is a referral. If people have tried you out and they've paid you for your service, they'll share the good news with other people, but if you have bad news, it will travel faster. You have to be mindful of what type of publicity are you attracting. Even though you cannot control the perception of the audience, at the end of the day keep at it and be consistent in what you're offering.\n\nRobert Plank: Okay. That makes a lot of sense. I like a couple of things about that. I like that, first of all, when you saw the economic downturn and you saw people getting down sized, you said, well I have the skill,