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Brian Lofrumento, creator of The Ultimate Profit Model, tells us about his online system to not only\xa0develop an idea into an information product (or coaching program) that serves\xa0a hungry and specific\xa0crowd, he also\xa0explains his webinar model (shatter existing beliefs and rebuild them) as well as how he fills up his webinars with attendees using Facebook ads.\n\nDisplay TranscriptRobert Plank: Brian Lofrumento is an entrepreneur, speaker, and author. He's made a thing called the Ultimate Profit Model, and he's written a book called, "Wantrepreneur to Entrepreneur." Brian is an internet entrepreneur, speaker, and author whose businesses have reached over 3.5 million people in over 200 countries. He built a six figure SEO agency at the age of twenty-four and has helped over fifty clients from around the US and over three thousand students from around the world grow and automate their businesses by implementing high converting sales and marketing funnels. Sounds like lots of good stuff. Welcome to the show, Brian.\n\nBrian Lofrumento: Thanks Robert. I'm super excited to be here and give your audience some awesome value here today.\n\nRobert Plank: Awesome. What exactly is it that you do, and what makes you unique and special?\n\nBrian Lofrumento: Yeah. Great question. That's a loaded question, Robert, to start this out, but I love it. The big thing that I do is I really take people from saying, "Okay. I really want to be an entrepreneur, but I don't know where to go," to packaging it up, whether it's a product or service for an online program. Something that can pull in some serious profits for them. High profit margins. I help them find a market of people who are looking to actually buy that product or service.\n\nRobert Plank: Cool. Exactly how far do you take it? Have you dealt with clients who just have absolutely no idea what to do, or someone would have like a half written book. I mean, do you narrow down their niche? How far do you go with that?\n\nBrian Lofrumento: Yeah. Actually, there's an easy way to answer that question. The first thing that I always do with people is I ask them, "Who the heck are you trying to serve?" A lot of people when they do come to me they say, "I want to be an entrepreneur, but I don't have a business idea." I always argue that you don't actually need a business idea. You just need to determine and decide on who it is that you want to serve. For example, one of my most successful students that I worked with, he's a high school soccer coach. He wanted to be an entrepreneur, but he didn't know exactly what to do. He had no business idea.\n\nI asked him who does he want to serve, and he said he wanted to help other soccer coaches become better coaches. Once he decided who he wanted to serve, I simply asked him, "What's standing in between them and the result that they want, which is to become better coaches?" He started listing everything out. He said they don't know how to plan practices, they don't know how to deal with parents, they don't know what nutrition and fitness advice to give their players.\n\nHe went through all these things, and we packaged it up into a $997 inner circle. He sells that to coaches all around the country, so that they can learn from him. They can get weekly access to him and go through these training modules that he has. It literally is from idea to actual execution and launch. I love seeing my students go, while they're working with me, go from $0 to $10,000 a month.\n\nRobert Plank: That's pretty cool. I think that what was packed in there a little bit is just the idea that you don't have to come up with a crazy, fancy idea, like you said. You just figure out who you want to serve and that kind of reminds me of early on for me, I was trying to think of what my next product or software program should be. One of my mentors at the time just said ... Something that's hot right at that moment was affiliate marketing, so he was like, "well, put together some set of tools that helps with...