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Sharon Bolt from Get Free Publicity Today, and author of the free report, "How To Write An Attention Grabbing Press Release" tells us how she was able to land a spot on BBC radio as well as a recurring segment where she appears on the radio regularly. She also tells us about press releases and what you may be missing from them.\n\nDisplay TranscriptRobert Plank: Sharon Bolt is a publicity expert and founder of Get Free Publicity Today. She has contributed to more than 40 different local and national newspapers, magazines, TV and radio stations, and has received over $1.5 million in free publicity. That sounds pretty cool. Welcome to the show, Sharon.\n\nSharon Bolt: Thanks very much for having me, Robert. I'm really please to be here.\n\nRobert Plank: Cool. I'm pleased that you are here. I understand that you talk about press releases and publicity, is that right?\n\nSharon Bolt: That's right.\n\nRobert Plank: Cool, so could you tell us a little bit about that and how you got started with that, and what makes you different, and unique, and special?\n\nSharon Bolt: Yeah, sure. People are actually a little shocked when I tell them about my first media experience because what happened, Robert, was I got myself booked on BBC Radio 2, which is a national radio station in the UK. That was without any prior media exposure. Now people are a little bit shocked about that but what actually happened was that I was introduced as a dog-training expert, answering dog behavior questions, when I actually had a complimentary therapy business and not a dog-training business. Dog training was passion at the time and I went on to do for the next 9 years. What happened was I saw an opportunity, I believed I could make a difference so I went for it. It was the start of numerous media interviews.\n\nRobert Plank: That's cool. You said that you had a therapy business and BBC Radio 2, they were looking for experts to talk about dog training so you were able to fit that in, is that right?\n\nSharon Bolt: Well that's right. I had recently got 2 puppies and had been told that it was the worst case scenario because they're brothers, litter mates. I was told that they would fight for the top dog position, and they'd take no notice of me, and that I would probably need to re-home one. I had been on a mission it had to be a natural way of communicating with them, and I looked at my 2 puppies and said, 'You two are not going anywhere." I had embarked on this mission to save my puppies and what had happened was is that I had started to introduce what I was discovering and what I was learning to my complimentary therapy clients who had dogs. We were all getting amazing results.\n\nWhen I heard the DJ say on the national radio station that he was going to get somebody from the TV, a dog-training expert, on the show the following week, I thought to myself, "You know what? I can do that." What I did, Robert, is I sat down at the computer and I wrote to the host. It was just the normal email address. I didn't have his direct email address, it was just the general email address, and I said everything about dogs. Now I didn't make it about me at all. It was nothing about me, it was all about what I could do for him and his listeners. Then at the end I said to him, "You've got to give me a call because I'll be a great guest on your show." Naturally I told him I was a dog expert and that he should call me.\n\nWell, nothing happened. I got no call back. A couple of days later he actually said that he was also going to include the following week on the show, and he called them podgy dogs. There I was, Robert, in the subject line now, of the email, I wrote, podgy :04:01] dogs. I'm your girl." Again, I wrote this email and I explained why dogs were overweight, what the answers were, what I could tell him, what I could tell his listeners and that he needed to get me on his show. Nothing happened.\n\nThen it was the weekend and I went and did a dog-training consultation.