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Dr. Rachna Jain from Profitable Popularity talks to us about social media marketing, traffic, and results. She's noticed that many online business owners simply use social media to "chase a number" instead of making their efforts profitable. She talks about her M6 model, how to get noticed, and shares with us lots of\xa0helpful\xa0mini-breakthroughs and tips on how to overcome common issues you might be facing with your marketing.\n\nDisplay TranscriptRobert Plank: Our guest today is Dr. Rachna Jain. She's the founder and owner of Profitable Popularity. She's the industry leader in helping people gain exposure online and teaching them to monetize that popularity. It sounds like lots of cool stuff. I'm super excited. Welcome to the show.\n\nRachna Jain: Oh thank you so much. I'm glad to be here.\n\nRobert Plank: We were just talking before the show that we've both spoken at the same event and I know that you've used Backup Creator and Webinar Crusher. That's all about me, but I'm more curious about you and what you do. Where's your website and what is it that you do that makes you different and special?\n\nRachna Jain: Yes, my website is profitablepopularity.com. Really that website and my whole business model grew out of the idea that a lot of people were building these huge followings in social media or trying to, but they didn't actually have a business model that they could make money from or be profitable. My whole goal is to really help people to become more well-known, but also to help them become more profitable and build a sustainable business at the same time. I tend to work with people who you consider to be thought leaders or visionary entrepreneurs, people who have a message and a purpose, and they are needing some help creating the business structures to be able to build an online business and gain attention and be able to make money from it.\n\nRobert Plank: I like that, and I think that what I see a lot happen with a lot of these people with social media is they either get too far down the rabbit hole or it ends up taking up all kinds of time, or they end up doing all these little tasks that seem like they're just a waste just to get a number appearing. Wasn't there like a service a few years where you could get your Twitter score or something like that?\n\nRachna Jain: Yeah, there absolutely were and they still are services like Cloud and Empire Cred. They're always ranking you on on how much engagement you could get, and you get points for it. I don't know if you can redeem the points for anything, but yeah-\n\nRobert Plank: It feels good.\n\nRachna Jain: Exactly, it feels good. I think that there's still a lot of focus. I think people have the false assumption that just because they're very visible, they'll automatically become very profitable. That is a mistake. I've had people come to me and they say things like, "Well I want to have 10,000 Facebook fans." I'll say, "Okay, so what are you going to do with 10,000 Facebook fans?" They really have no idea. They really are pursuing the number more than actually what the meaning of that could be for their business. I think that there's still a lot of desire to be seen and recognized and lauded and applauded and all those things without people really understanding that that's not all it takes to build a business.\n\nRobert Plank: What do they have to do? How do they get from being the person who chases the number to someone whose social media activity actually pays off?\n\nRachna Jain: Absolutely. I use a model that I've developed. It's called the M6 model. It really relies on the idea of having an understanding of a very specific market, building a very strong message, and then building a business model that can support getting that message out. There's more steps to it, but those are the first three steps. I've been working online since 1998 and social media didn't even exist then. When social media began to become a force that it is today,