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Alex Genadinik, whose Android\xa0app is ranked #1 in the Google Play store for the term "business"\xa0has\xa087 courses on uDemy and has sold to over 66,000 students. He's going to tell us how\xa0he sells on a high traffic platform called uDemy (which is as "hot" as\xa0the iTunes app store was years ago), how he comes up with ideas and gets traffic to his video courses.\nResources\n\n \tuDemy Marketplace (uDemy)\n \tEmail Alex (Email)\n \tGet a\xa0Discount on All Alex's uDemy Courses (uDemy Courses)\n\nDisplay TranscriptWe have a really special guest today, he knows a lot about this platform called uDemy.com, his name is Alex Genadinik. He's a three-time Amazon best-selling author, creator of some of the top mobile apps for entrepreneurs, and a prolific online instructor with over 80 courses on uDemy. You know what Alex, I'm looking at your uDemy page and I'm seeing you have 66,000 students, you have almost 1800 reviews, that's pretty dang crazy so welcome to the show.\n\nAlex Genadinik: I'm excited to share everything that I know about uDemy with your audience.\n\nRobert Plank: Awesome, so just to make sure that we're all on the same page, could you explain to us what uDemy is?\n\nAlex Genadinik: Yeah, uDemy is this really rapidly growing place where their model is anyone can learn anything. It's basically the idea of elearning that's been around for maybe the last 20 years, but they've really taken it to the next level and they're making it mainstream. It's high quality, really good learning, things like that. Whereas I think everybody is familiar with elearning here and there, but before it was kind of hacky you know, it was spotty, you didn't know what you were getting, maybe you got it in a university, but this is like ... uDemy is legitimately ... They have I think over 20 or 30 thousand courses on all kinds of topics and they're high quality courses so it's a fantastic marketplace for ... Literally anyone can learn anything but also anyone with expertise can teach and make money.\n\nRobert Plank: That's pretty cool because I think that sometimes I'll want to learn a new skill or a new piece of software, I'll want to know Photoshop or Google Analytics and the choices in front of me used to be either to try to go through some free YouTube videos and I would get sometimes old information or I'd buy a Kindle book and sometimes get just words and no screenshots, or something like Lynda or something. I've used uDemy a few times as a buyer, like I'd pay $10 or $20 just to learn something really specific. As far as you selling on uDemy, what kind of stuff are you selling? What's your favorite course on uDemy, I guess, that you're selling?\n\nAlex Genadinik: For me, my favorite course is, I have a course ... Mainly I teach people entrepreneurship, business, and marketing, and my favorite topic is marketing. The more advanced the marketing technique, the more they are my favorite. Because it takes more creativity and more insight and more experience to really become proficient at them. My favorite course that I teach is it's called "Marketing Strategies to Reach a Million People" and it's got everything, right? It's got social media, it's got SEO, and it's a really long, like 14 hour course with I think over 120 different lectures.\n\nI really take a person from being a new marketer and take them through almost everything, like offline marketing, social media marketing, SEO marketing. Often the combination of those things, right? Because sometimes social media platforms have a big search component, right? YouTube for example, or iTunes for example, and not only search, but there's secondary algorithms like the recommendation algorithm right, like in podcasts. If you like this podcast you will also like this one, on Amazon if you like this book you will also like this one. I take a person from very beginner to pretty advanced and understanding how to leverage those SEO and even more complex algorithms online and really get as much traffic to their business as possibl...