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Are you going through a problem or a challenge and think there\u2019s nothing you can do? When facing adversity, we have the tendency to lose hope in ourselves, break apart, and slowly fall into the darkness, especially if it\u2019s something that may permanently affect our lives. If you are in this situation, remember that a problem always has a solution and that you can live a better life. Reading the book \u201cRead This Or Die\u201d will encourage and empower you that no matter how big the problems you face, you can survive them.\n\n\n\n\nhttps://www.youtube.com/watch?v=uPqG38M19lw\n\n\n\n\nRay Edwards is a leading expert on the art and business of copywriting, with nearly 40 years of experience. He is the host of the Ray Edwards Show, a popular podcast on business and marketing, and the author of the book "Read This or Die: Persuading Yourself to a Better Life.". Today, Ray shares his expertise on copywriting and his personal journey with Parkinson's disease. He discusses the importance of understanding customer pain points, the power of storytelling and reframing negative experiences, and how he used copywriting techniques to overcome his own struggles with the degenerative disease. Stay tuned!\n\n\n\nQuotes\n\n\n\n\u201cMy unique selling proposition is I teach people how to write the words that sell something.\u201d \u2013 Ray Edwards\n\n\n\n\u201cThe story of your life is not your life. It's just your story.\u201d \u2013 Ray Edwards\n\n\n\n\u201cThe last freedom man has is his ability to think about the circumstances he's in and change his own thoughts.\u201d \u2013 Ray Edwards\n\n\n\nTakeaways\n\n\n\n06:40 Understand your customer's pain points and address them directly in your marketing, rather than focusing solely on the positive aspects of your product or service.\n\n\n\n11:11 Reframing negative experiences through storytelling can help you find hope and meaning, even in the face of a degenerative disease like Parkinson's.\n\n\n\n24:30 Using copywriting techniques to write a "sales letter" to yourself can be a powerful tool for personal growth and overcoming challenges.\n\n\n\n28:07 Having faith in a higher power or a sense of purpose can provide hope and meaning, even in the darkest of circumstances.\n\n\n\n32:10 Leading people to a good decision, rather than trying to change their minds through argumentation, is a more effective approach to persuasion and personal relationships.\n\n\n\nResources\n\n\n\n\nRead This Or Die by Ray Edwards \xa0\xa0\n\n\n\nRay Edwards: Communications Strategist and Copywriter\xa0\n\n\n\nRay Edwards on Facebook\xa0\n\n\n\nRay Edwards on LinkedIn\xa0\n\n\n\nRead This or Die!: Persuading Yourself to a Better Life on Amazon