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Question of the Day: Why is offering a 50% discount a really bad idea with your online business?\n\nToday's Sponsors: Income Machine (setup your website today) and Podcast Crusher (setup your podcast today)\n\nQuote of the Day: "The fears we don't face become our limits." -- Robin Sharma\nThought of the Day: Don't have "just" a traffic or AdSense or guitar course.\n\n \tadd a buy button even if you don't have time for anything else\n \toffer: create a package or solution, not just a "product" (4 modules + 3 bonuses, what else can you throw in to make it complete?)\n \thook: what's the one thing that tells people, I need it now? (that takes 10 seconds to explain)\n \tbasic copywriting: benefits (what you can do with it) instead of "just" features (what it is), Attention-Interest-Desire-Action ordering\n \tdeadline: close the offer (take a risk)\n \tcountdown clock\n \texplain reasons not to wait\n \tfollowup: send multiple emails or make multiple posts explaining why they should buy now\n \twaiting list: don't "just" close an offer, add an optin form so they can sign up for updates when you re-open\n \tmultiple levels of urgency: bump the price, remove a bonus, remove the payment plan\n \tprice training: stick to your guns with the deadline. Train your customers to take your deadlines seriously.\n \tevergreen content: re-market your pitch webinars, podcast episodes, PDF reports and blog posts for re-launching later