084: How to Take Action: Create a New Information Product or Promote an Old One?
"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future." -- Steve Jobs\n"A real decision is meausred by the fact that you've taken a new action. If there's no action, you haven't truly decided." -- Tony Robbins\n\nCriteria for updating a course you're selling:\n\n \tHas it be at least 1 year since I launched this?\n \tIs it still selling, or have sales dropped off slightly? (as I'm promoting it heavily?)\n \tIs there something new I'd change in each module of this course?\n \tIs there a new sexy hook I can add to justify this new course? (examples: transcripts for videos, tools/templates, coaching calls using TimeTrade)\n\nTune in to today's Robert Plank Show where we talk about taking action and how to decide between the "product launch frenzy" versus income streams that make you money for years to come...