077: How and Why I Create My Podcast, and How You Too Can Get Your Own Online Radio Show Listed on iTunes
Question of the Week: what's your hook?\n \tCatchphrase of the week: Teach long division, sell the calculator\n \tQuote of the Week: "Don't make the mistake of doing nothing, just because you can't do everything." -- Unknown\n \tMarketer of the Week: Jordan Hall (do you have an all-in-one solution?)\n\n\n\nLet me share my podcasting formula with you: 5-10 minutes of a problem, 5-10 minutes of a solution, and 5-10 minutes of a case study implementing that solution to the previously stated problem...\nSegment 1: Problem\n\n \tContent marketing traffic (also transcript and book)\n \tFleshing out ideas\n \tStay in the mind of the prospect\n\nSegment 2: Solution\n\n \tSoft sell (URL dropping)\n \tContent muscle\n \tPresentation muscle\n\nSegment 3: Case Study\n\n \tEquipment: Logitech ClearChat, GoldWave, tagging, LibSyn, PowerPress\n \tThe (your name) Show: 5 minute episode, then artwork/music, then longer form content, interviews, more free-form\n \tiTunes, Google Play, Stitcher, podcast directories, seed traffic from list\n\nThis episode's sponsor: Podcast Crusher.\nGet a podcast up and running today.