BROADCASTS.com

If you feel like there are holes in your internet marketing knowledge, that maybe you're trying to learn college calculus but can't add two plus two, then this is the podcast episode for you!\n\nMany marketers are obsessed with split testing, funnels, and setting up\xa01-click upsells, but they don't even have a buy button on a sales page.\n\nCan I walk you through what I tell someone if they're struggling, can't get a sales page figured out, and just need a quick web page online?\n\nThe first thing is that you should have a copy of Paper Template (just $7 dollars) installed on WordPress, because you can easily click and create\xa0anything you want. But now what do you write on that web\xa0page where you want people to enter their email to subscribe? What magic words do you place on a web page where you want people to click and pay you money?\nMarketer of the Week: Robert Puddy\n\nI\xa0created a couple of products and launched a couple of services\xa0with Robert Puddy back in the day.\xa0His big thing then was creating traffic exchanges to bring in lots and lots of hungry traffic.\n\nHis biggest site is\xa0Launch Formula Marketing (now Login Frequency Marketing). Puddy monetizes unsubscribes from his list (link them to\xa0SpamAssassin with your affiliate link), even lost password pagees (Roboform). Make them login to your site every day, for example, to watch a webinar.\nWise Words This Week\nWhen we get overwhelmed, we often use multitasking to get back on track. It often causes more problems than it solves. Usually when you split your attention, you\u2019re giving half the effort and producing half the results. The solution is to develop "single-handling" activities. --- S.J. Scott\nCopywriting\xa0Shortcut\nAIDA/WWHW: Attention, Interest, Desire, Action. Why, What, How-To, What-If.\nKeep it stoppable stupid, look with fresh eyes, bottlenecks\n\n \tWho Else Wants To... (this\xa0headline is my squeeze page\xa0starter)\n \tImagine... (starter for emails)\n \tWhat Would Happen If... (starter for webinars)\n \tQuick Question... (starter for sales letters)\n\nPHASE I:\xa0Minimum Viable Product\n\n \tHeadline: Who Else Wants To?\n \tTen bullet points: why should I get this?\n \tPrice and buy button\n \tWWHW re-ordering\n\nPHASE II:\xa0Fundamentals\n\n \tButton, stack, headline (in that order)\n \tProduct breakdown (individual modules)\n \tProblem agitate solve (story)\n \tFour objections (no need, I don't believe you)\n\nPHASE III:\xa0Persuasion\n\n \tFour stages of awareness\n \tCialdini 6 elements\n \tTypos and numbers not adding up\n\nPHASE IV:\xa0Window Dressing\n\n \tCase studies and testimonials\n \tGraphics\n \tJump links\n\nResources\n\n \tPaper Template (This is the WordPress plugin I use on all my sites for sales letters, optin pages, webinar replay pages, and more.)\n \tFast Food Copywriting (Here's how I churn out attention-grabbing, high-converting sales pages in just a few minutes on-demand.)\n \tSpeed Copy (The complete course on how to make a full-time income with money-making web pages)