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I'm going to get really personal today and talk about times I've screwed up...\n\n\nMarketer of the week: Stu McLaren from stu.me\xa0and Wishlist Member. Rather than share a "breakthrough" I picked up from Stu, I want to tell you that when I present (a webinar or podcast), I imitate his speaking style.\n\nWhen you speak, speak deliberately! Especially if you're an American and your natural tendency is to slur your words like I do.\n\nIs there anyone in your life who speaks\xa0slowly and carefully, without becoming monotone? Then I would suggest you imitate that person's speaking style when you present.\n\n\n\n(That's us a few years ago at Inc. Magazine headquarters at\n7 World Trade Center in New York City.)\n\nI often "channel" Stu to slow down my speaking, enunciate, and speak more clearly, focus, calm. You can be intense but still make sense. See also: Ray Edwards, Armand Morin.\nFourteen Key Principles: The Common Thread That Runs\xa0Through These Successes\xa0& Failures\n\n \tFour Daily Tasks:\xa0I said it before and I'll say it again...\n \tFinishing everything that I start, less notebook doodling\n \t$997, $47 every 2 weeks, 5 payment option, experimenting! Charging high ticket AND low ticket.\n \tInvesting in myself: attend conferences instead of stock trading which is gambling and a distraction. Dave Ramsey instead of Jim Cramer.\n \tI don't trust myself: get to the Minimum Viable Product because of the 3 day window.\n \tI'm not smart: I don't know what's going to sell without experimenting and I'm open to new ideas.\n \tWeekly focus: email for the same thing all week. Stick to your guns, don't psych yourself out or let customers bully you\n \tMembership sites: organize both high and low ticket, group multiple sites (but no all-in-one site)\n \tPitch webinars: do something unexpected, teach a lot and sell hard. Give them a wow moment and not necessarily an aha moment.\n \tRe-marketing: phase out what's not selling and go back in future weeks to promote what's selling (Backup Creator)\n \tDon't delete old sites or content\n \tYour most popular content, marketing and products are the "beginner" stuff\n \tIt's ok to repeat your most "powerful" ideas and phrases. How many times have I mentioned Income Machine\xa0in podcasts and blog posts? A lot!\n \tDon't be a timid marketer. Welcome pitch emails, upsells, ads. Don't have a buyers only email list or a monthly digest email list. Be on the lookout for what you can absorb/apply, for example, an affiliate bonus package.\n\nThree Biggest Failures\n\n \tClickSensor: should have made it an online service\n \tWPLetter (now Paper Template): should have built it out more and controlled the market faster (16k overnight from a 12 minute video)\n \tAction PopUp: should have got the entire marketplace using it, added tons of templates\n \tBonus: all the PHP products, which made money, but not enough. Lesson: keep publishing things to get to "the good stuff."\n\nThree\xa0Biggest Successes\n\n \tBulk content creation: books, Daily Seminar, Webinar Crusher monthly, blog, podcast. Just make 12 pieces of content to last you an entire year.\n \tMust-have tool for everyone's business such as Backup Creator: pitch is all about what you can do with it, 100k sites, tie in with our other stuff (Membership Cube) -- yearly renewals, developer license\n \tPain of disconnect in Membership Cube: selling high ticket, playing with the payment plans, pitching on webinars! (35k in a couple hours)\n \tBonus: platinum coaching program. Lesson: the first step is getting the button online!\n\nWise Words to Live By\nWhen you can't change the direction of the wind, adjust your sails.\n\nIf you don't change the direction you're going, then you're likely end up where you're heading.\n\nAlbert Einstein:\xa0"Try not to become a person of success, but rather try to become a person of value."\n\nNapoleon Hill: "Keep your eyes and ears wide open--and your mouth CLOSED, if you wish to acquire the habit of prompt DECISION. Those who talk too much do little else. If you talk more than you listen,