067: Proof of Concept: Use the Minimum Viable Product, Prototyping and Version 1.0 to Leapfrog Your Competitors and Get Everything Done

Published: Dec. 11, 2015, 10:24 a.m.

The only way you're going to make any kind of consistent progress is to break it up into milestones.\n\nThe expert in anything was once a beginner.\nWise Words...\n\n \tThe pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty. -- Winston Churchill\n \tWhen people say mean things about you, it's a reflection on themselves.\n \tYou don't have to be great to start, but you have to start to be great. -- John C. Maxwell\n\nINTERNET MARKETER OF THE WEEK: Marlon Sanders\n\n\nHe's from TheTrafficDashboard.com and the best piece of "strategic" advice I ever heard from him is to: Absorb the changes. This means, if you put out a great product, service, app, etc. and someone copies you, adding a few features, then copy them right back and\xa0make it even better. Use their copying of your idea to make your idea one step ahead of theirs.\n\n\nPeople give "cliched" advice like: just serve one person, imagine a customer avatar, success leaves clues. Model successful people.\nWhat do you do when you're burnt out? Someone "steals" your idea? (No, they copied. Stealing suggests you don't have it anymore.) The best ideas are combinations of 2-3 things. iPhone, Facebook.\n\nMost people have too many ideas, too scatterbrained, pulled in different directions. Most people can't tell the forest from the trees.\nSuccessful FUNDAMENTALS to Model from Other Marketers\n\n \tHigh ticket course (profit margin)\n \tLow ticket solution or software (list)\n \tWarm up: free blog posts, YouTube videos, autoresponder sequence with a blend of pitch and content. A short book couldn't hurt.\n \tPlatinum coaching program: easy money\n \tBe a thought leader, speaker, innovator, teacher, even if it doesn't come "naturally"\n\nKnock these out one at a time (series) and not all at once (parallel)\nThings Angering Me This Week\n\n \tNo real mailing address on your websites? What are you afraid of?\n \tLinking directly to an order form from an email? At least show the "contract" of what I'm getting.\n \tTrying to piece together a solution (i.e. podcasting) when you should have just bought a damn course (Podcast Crusher, uDemy)\n\nGet it working now and connect the pieces later, so you can whip up the interface when you're in that frame of mind. You don't want to over-engineer software OR your business.\n8-Step Software Iteration Process (That Also Works for Non-Software Membership Sites)\n\n \tpsuedocode / "ugly" basic interface (text and buttons)\n \tproof of concept\n \tmock-up interface\n \ttest cases\n \tworking interface\n \tconnect it all together\n \tdebugging\n \tinterface again based on use-cases (iterate)\n\nYou might have to do 10-20% more "work" in the long run, but you'll have a more stable product, make the money faster. You sometimes have to "see" a design or interface in action.\n\nNon-software example: first get the results. Show how you can get consistent AdWords traffic. Keep a swipe file. Develop a checklist. Make it easily do-able and easily relatable.\nResources\n\n \tWP Notepad (Checklists and Fill in The Blank Forms for Your Membership Site)\n \tMembership Cube (Create Your Membership Site in WordPress)\n \tSoftware Secrets Explained (Create Software Without Coding)