BROADCASTS.com

Internet marketer of the week: Ray Edwards. Creator of the Rapid Writing Method. He absorbs what Brendon Burchard, Michael Hyatt, Dave Ramsey all do very well -- branding and unification.\n\nA huge breakthrough I got out of his "Writing Riches" book was that just taught straightforward copywriting. Not a lot of silly stories or parables mixed in like others teach you "should" have in a book. What a concept!\n\n\n\n\nCommon Cop Outs (That We Just Solved in Today's Show)\n\xa0\n\n \tMy niche is people with money! Who wouldn't want it?\n \tMy niche is young people because they're smart, or old people because they have all the money\n \tSplit test it!\n \tI'm going to provide value and give everything away for free\n \tI'm still learning\n \tI have an idea but it's already been done before\n \tI have an idea but I'm waiting on someone else to do the work\n \tI'm "waiting" for the right time\n\nA Confused Mind Never Buys!\n\n\n \tDelayed buy button and I can't buy, or I can't buy on an iPad\n \tI optin and I can't buy right away, I have to wait for your sequence\n \tI have to buy 3 upsells just to get the thing I actually wanted (Lance says: sell what you sell)\n \tBlogging or posting without purpose (Add Signature plugin and URL dropping)\n \tToo many choices: 2 or 3 at the most. More choices = "experimental" pages (yearly and trial)\n \tOptin page: headline, 3 bullet points, call to action, optin form (no video, no testimonials)\n \tSales letter: have you noticed they're way shorter? very few words, even. Software is all about the screenshots and features.\n\nShort & To the Point Landing Pages: Keep it Shippable\n\n \tMake the buy button first, before anything else\n \tThen headline and subheadline\n \tThen the offer stack (what's in it)\n \tThen flesh out the bullet points (dream product), story and transitions\n \tThen create the product after all that!\n \t(PLR placeholder is optional)\n\nQuick Questions Answered in Today's Program\n\n \tTo replay or not to replay?\n \tNon fast forward video?\n \tSqueeze page? What's the exact structure?\n \tWhat niche? Healthy, wealthy, or wise\n \tWhat product? Solve an actual problem that's easy for you, tough for others, that people are willing to pay money for, that's repeatable in checklist form, but there's still enough wiggle room for people to be creative. It gets them there and delivers a FAST result\n \tTestimonials? Don't let that hold you back from launching. No review copies, but have an email sequence asking how they like it. When people use it and respond, piece together a testi from their response.\n \tUpsell? This is another "goodie" you don't need right away. It shouldn't "just" be something "bigger" or something lazy like resale rights. It should be "the bigger picture."\n\nFive Dimensions of Knowledge from Jonathan Wells of\xa0AdvancedLifeSkills.com\n\n \tWhat we actually know\n \tWhat we think we know\n \tWhat we would like to know\n \tWhat we don't need to know\n \tWhat we used to know\n \tLet's add two more (the hardest ones to sell to you have to "sneak them" inside other ones: what we don't know we don't know, and what we need to know\n\nInternet Marketing\n\n \tWorld's largest taxi service owns no taxis (Uber)\n \tLargest accommodation provider owns no real estate (Airbnb)\n \tLargest retailer has no inventory (Alibaba)\n \tMost popular media company creates no content (Facebook)\n \tLargest movie house owns no theaters (Netflix)\n \tLargest software vendors don't write the apps (Apple & Google)\n\nToday's Quotes from Henry Ford\n\n \tYou can't build a reputation on what you're going to do.\n \tFailure is the opportunity to begin again more intelligently.\n \tQuality means doing it right when no one is looking.\n\nAttributes That Should Be Running in Your Head all the Time, Consistently\n\n \tNew Things Coming Down The Pipeline: There is no such thing as luck. (Scientific studies have disproved luck.) You just have to keep putting offers out there and promoting them.\n \tFollow-Through: Finish what you start (focus, minimum viable product, iteration, debugging, refactoring)