062: How Is Your Online Business (And Your Personal Life) Doing, on a Scale From One to Ten?

Published: Nov. 7, 2015, 12:04 a.m.

Are you scared?\xa0What if you became\xa0more aware of what made you\xa0anxious, scared, or nervous? Could you dissect those\xa0into smaller pieces? If you did, you'd be able to\xa0change and improve\xa0those small, manageable pieces...\n\nWhat if I asked you to write down\xa0a page of words to describe a "bad mood" such as: flustered, dejected, beat-down?\nWhat if I asked you to then write a\xa0list of words describing a "good mood" such as: happy, energized, bubbly?\n\nMy guess is,\xa0that list of "bad mood" words would be longer than the "good mood" list. Let's change that for you.\nTo become more successful in both our personal lives and our businesses, we need to become more detailed about the positive things and less detailed about the negative. Whatever you apply more detail to is where your mind will focus.\n\nWhat's the "trick" for overcoming that fear and thinking more positively and effectively?\nAnswer on a 1 to 10 Scale\nWhen you go to the store, the clerk asks, "How are you?" Both of you are expecting your response to be a mono-syllabic "good" or maybe a "great."\nInstead of doing that, ask yourself how you are on the 1-10 scale. Maybe you're having a "better than average" day, so you say 8.1.\n\nNot only do you cause a "pattern interrupt" for the clerk, which might get you a nice laugh, but it will help you out by causing you to actually think about how you feel, instead of just replying generically with a word that has no real meaning.\nUse the 1 to 10 Scale in Your Own Business\nOkay, so we can see how evaluating yourself on a 1-10 scale can put you more \u2018in touch' personally, but how does it help in your business? Here are a few examples:\n\nWriting and Revising:\xa0The majority of people are not the greatest writers but if you are in internet marketing, you have to put out content.\xa0You need to be able to put out on okay first draft and for the most part a first draft is good enough. This isn't school and you're not going to triple your income by making some small edits to an email.\nIf you're writing a book, you might need to spend more time than on a blog post, but the principle is the same. We don't want to spend an hour writing 1 chapter of a book and then spend 5 hours doing edits.\n\nHow do you edit quickly so you don't consume all of your time?\xa0Again, the answer is scale from 1 to 10. Once the book is written (and it's been typed/spell-checked), you could just skim paragraphs and rate each one on a scale from 1 to 10 for substance.\n\nThen, you quickly average those to get an "overall" rating. If you come up with an 8 or 9, great. But, if you come up with a 7.0 book, and you wanted an 8.0, your strategy would be to just go through and focus on fine-tuning the lower-rated paragraphs.\nOverall Business Strategy:\xa0What if you're not making enough money from your online business? What if someone asked you, "How are you doing with Facebook ad campaigns?" If you answered with "good" or "okay", that's not going to help. "Good" is not measurable and it's an "automatic" response, instead of one that forces you to look for clarity.\n\nUse that\xa01 to 10 scale to pinpoint issues. Rating gives you\xa0better accuracy about what/where the problem is and where you'll improve it.\n\nHere are 10 areas that you could focus on and maximize to improve your business overall and make more money.\n\n \tTime management and Mindset\n \tBuilding the List\n \tEmail Follow-up and Auto-responder sequences\n \tMembership Retention\n \tNew Customers\n \tJoint Ventures\n \tFree Traffic\n \tPaid Traffic\n \tInfo Products and Recurring Income\n \tBig-Ticket Sales and Coaching\n\nWrite a number next to each of those above items.\xa0Look at these factors individually and "score" them. This draws attention to areas where you'll capitalize to improve the overall picture.\n\nFor example, if a real problem that you have is not emailing, rate that lower. If you need more traffic, then you'd rate those lower.\n\nDoing these one by one will help you think of solutions to improve that specific aspect of your business. Then,