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Find a new product idea, build a course and implement a repeatable system for a constant revenue stream.When you're creating a product, you need to have WWHW in place.\n\nWWHW is your "system." You need to have a system in place so you stay on point, lay out each point you promised in your sales letter, and know when you've gotten to the finish line.\n\nWhat-these are the steps you're going to take. For example, you're going to show how to log in to a site, you're going to show how to install a plug-in.\n\nWhy-this is why the customer wants to use it. For example, to make money.\n\nHow To-this is your media component. For example, a video on how to use WordPress. You will be showing your customers from beginning to end what the process looks like.\n\nWhat If-this is the challenger at the end.\n\nWhen you're making your membership site, you want to lay it out in modules.\n\nFour modules are ideal, at about an hour each. Each module is a milestone in the process.\n\nYou want to be 100% clear what the end goal is going to be in each module.\n\nNow, let's put these into practice by doing a case study of Robert's Graphic Dashboard (www.graphicdashboard.com)\nGraphic Dashboard Case Study\nGraphic Dashboard is a course on how to use Pixlr, which is a free software program for graphics creation (www.pixlr.com).\n\nFor reference, we are going to point out that some time ago, Robert bought a course on how to create graphics in PhotoShop. It was full of useless and/or very advanced topics such as how to rearrange toolbars and a long explanation on how to do 3D graphics. This product was meant for people who didn't even know how to do 2D yet!\n\nYou don't want to do what "PhotoShop Guy" did so that's why Robert and Lance didn't spend oodles of time on how to make 1000 different shapes.\n\nInstead, you want to show your customers something they can actually use today.\n\nThink of it like this: You want to teach them the equivalent of making $1 million in 5 minutes. Okay, that sounds a little far-fetched but the point is, your goal is to tell your customers how they can use your product right now to make money.\n\nThat means not playing around (like "Photoshop Guy" and the toolbars), but doing something practical and useful like making a logo or a banner.\n\nIf you teach someone how to create a banner, you've given them the heads-up on creating affiliate banners. They can start getting affiliates to make money!\nCreating Your Modules\nNext, you take that goal (i.e. teaching them something practical that earns money) and use that to create your modules.\n\nEach module is going to have the WWHW elements and each will have a measurable milestone the customer will reach by the end of the module.\xa0For Graphic Dashboard, the modules are:\n\n \tModule 1 is how to create affiliate banners.\n \tModule 2 is how to list your graphics-making services on Fiverr to make some money\n \tModule 3 is how to make digital 3D product covers\n \tModule 4 is how to make book covers and DVD graphics\n\nThe 4 Stages of Figuring out Your "Hook" for your modules are:\nThe Hobby Mindset\nThis is playing around and researching to see what will sell.\n\n"Crack the code" to start making money from it\n\nOnce you've figured out what will sell, this is how it can be applied to start making money with it.\nSystematize It\n"Template-ize" your service and your delivery system.\n\nTrim the fat the fat to make it fast, fun and profitable.\n\nGet it down to a 1-2-3 system that can be duplicated time and again for quick, achievable results.\nThe Sales Letter\nNow, you put together your sales letter outlining your 4 modules and how customers can quickly benefit from each thing you're teaching.\n\nImportant Point: Why is Robert not using PhotoShop instead of Pixlr?\n\nPhotoShop is a paid product belonging to someone else. The customer would already have to have PhotoShop.\n\nHe doesn't want to have to convince someone to use PhotoShop in his sales letter because then they would have to leave his site to go buy it.