054: How to Sell on Webinars
Webinars are the best use of your time and the best way to make money.\xa0You've probably wondered out of all the things that you do, can you outsource some of that? Can you just be the creative person and do the few things that make the most amount of money?\n\nWhen we're talking about webinars, we're not talking about a Google HangOut or a YouTube video or a Periscope broadcast or anything "fancy."\n\nWe're just talking about showing what's on your screen and saying what you're going to say in just 1 hour. It's that simple!\n\nWhat if you could turn whatever you're selling into a mini-launch event for a week?\nYou could say, "On this Wednesday I am going to open the doors to my new course." Or, it could be your service, such as a package for consulting services on how to run your own business (i.e. set up sales funnels, etc.).\n\nYou can put the description of your product/service that you're selling on your sales page.\n\nThat's great if people read the entire thing but many of them won't and for some people, it can just be sort of dry and boring and they won't read it or at the least finish it.\n\nWhat can you do to compress all the different things about your product (or service) that you want to get across to people?\n\nYou could make a video which makes it a little more entertaining to your audience.\n\nBut, what if instead you take the points you were going to make in your sales letter and your video and make it into a one-hour live show, at a specific time and date.\n\nThere's no showing of your face involved.\n\nInstead, you are showing the screen. It could be a web browser, a piece of software or a PowerPoint presentation.\nIf you have a one hour webinar it takes you exactly one hour to create that and you make sales through that webinar.\n\nIf you were going to make a 1-hr video that wasn't live, how many days would that actually take you? You'd probably be tempted to start adding a bunch of 'fancy' elements like graphics and music. There'd end up probably being too much scope creep in that and you would drive yourself crazy. Just get it on the calendar, show up and get it done and knock it out.\nPitch Webinars\nYou want to run a webinar when you have something for sale. That's the most important part. We don't want to run a webinar "just because."\n\n"Just because" includes teaching a big concept. For example, if you teach a one hour course on InfusionSoft and give them all these business ideas, you've created 2 situations:\nEither they're going to be confused about what to do with all the information with no way to apply it and/or they're going to go to your competitor to actually buy it because YOU didn't give them the option to buy right now.\nIf someone wants to buy something, you want to give them the chance right then and there.\n\nWhat if you've got the idea but have not actually created the course yet?\n\nThen, in the sales letter you want to list all the things you're GOING to have and just put a future date of availability on it.\n\nThat allows you to still sell it and then deliver it at a later date. To see what a sales letter looks like, go to WebinarCrusher.com.\n\nThis is a way to also present to your webinar attendees that since everyone is starting it together at a set date, that you're "all in it together" and everyone's participation will shape the way that the course is created.\n\nOr, if you don't have a product created yet, you can go to www.clickbank.com (which is a huge site of affiliate listings) and see all of the products in your niche that you can promote as an affiliate.\n\nThen what you would do is have your website, set up the webinar in GoToWebinar (included with Webinar Crusher), and send out emails/invites to your list about your webinar.\n\nIf you already have the product, you can look at the things that the sales letter talks about and think what sort of aspects you can make exciting for the attendees. What sort of cool demos can you do?\n\nDon't be afraid of webinars!\xa0People who show up for your presentation have already ma...