053: Journaling & Documenting: The Amazing (And Almost Too Simple) Shortcut to Killer Productivity, Multiplied Results and Increased Sales

Published: Aug. 28, 2015, 9:25 p.m.

Most problems in Robert's business are not fixed by a crazy solution or a fancy piece of software.\xa0It's so easy to think that the reasons that you're not doing well or that you're not happy with your business is because you don't have one-click upsell, or because your website is not mobile-responsive, or your prices don't end in some magic number.\n\nIt's tempting to think that everything that has been ailing us and our business can be fixed with a magic wand.\xa0But, usually it's something really simple.\xa0Usually when you get tripped up or stalled/delayed, etc., it's typically because of these reasons:\n\n \tScope creep: you plan on something simple and the more you think about it, the bigger and more exciting it gets and before you know it, it's a huge beast of an undertaking and way more than what you intended. All of a sudden, you've gone from something that would take you one week to implement to an entire year.\n \tProcrastination: there are a small number of activities that WILL make us money and an unlimited amount of activities that will not make us money and it's a lot more fun to sit around and think about all the non-money making ideas instead of just starting work on an actual money-making idea.\n \tDistraction: letting yourself focus on a variety of things that keep you from our goal. For example, you might sit down in the morning to work on your e-book, but then you get an email about a product you must buy and next thing, you're reading about that product, buying that product, and hours have gone by.\n\nHow do you actually stick to completing everything that you've started? Today, we're going to talk about a real system to get you through the things that trip you up.\nJournaling and Documenting\nHave a Checklist.\xa0If you don't have a checklist, you're going to miss important steps.\n\nFor example, while recording and publishing this podcast, there are some steps that Robert has to go through each time.\n\nIt may seem silly to have a checklist for something that seems easy or that you do "all the time", but it's easy to miss a step which could affect your outcome.\xa0Sometimes, when you do something over and over and achieve mastery on it, you will blow through it faster and faster and take it for granted which can result in being sloppy. Adhering to a checklist will keep that from happening.\n\nMost, if not all, of Robert and Lance's courses contain checklists. If you joined his podcast course, Podcast Crusher,\xa0there's a checklist for everything along the way, from setting up your first podcast to marketing your podcast and everything in between.\n\nThey also do this with Webinar Crusher. There's sections on how to create our PowerPoint presentation, how to find attendees, running and recording the webinar, and post-broadcasting/remarketing. They have a checklist for each part.\nGoogle Calendar\nGoogle Calendar is great because if you have that master calendar you can easily see things, delete them, move them around, etc.\xa0You can have multiple calendars (such as a family calendar, a business calendar, etc.) and you can share these different calendars with different people, but the screen YOU are looking at has all the different calendars in one place, in different color codes.\n\nYou can synchronize the calendar to your smartphones, tablets, etc.\xa0You can set it up to give you alerts/pop-ups.\n\nBut, there are a few caveats about using calendars to be aware of:\n\n \tAppointments on the calendar are good until you start loading up to the point that when you look at today's agenda, there are 20 different things on it, which is entirely too overwhelming.\n \tThis is also what happens with the "To-do list." It also sounds good in principle but the same thing happens with the overwhelming amount of tasks. It grows faster than you are able to complete anything!\n \tSome people swear by tools like Evernote, Dropbox, Gmail, etc. and if that works for you, great, but just in Robert's personal experience of meeting people who use these tools,