BROADCASTS.com

Whatever project you have going on, what would it take for you to complete, round out or get to the next milestone of that project today?\n\nTurn that project into a product.\xa0A project is something that you're just always tinkering away at, an ongoing venture that is never going to be completed. You need to complete it.\n\nRobert comes across so many people who have websites that aren't done and the reason why is usually pretty silly...\n"I need to have one-click upsell in place", or "I need to have this special thing in my member's area."\n\nAsk yourself: Is that really going to make a difference? Is the missing element really going to double your income? Is it worth delaying your income for X number of weeks? Or worse, is it ruining the potential to make income on that product at all?\n\nYou can round-out what you have in the next 24 hours.\n\nWhat if you have an e-book that you planned to be 100 pages but you only had 10 pages completed? What if you just put that out there at this moment?\xa0Just about anything you put online, is re-doable. You can edit your sales letter later if you do an expanded version of the book.\nPsychologically, it's really important to have something out there right now for sale.\n\nLet's say you have a website with an information product about selling on eBay. You wanted to have a huge 12-part course but right now, you only had time to make 3 parts. Maybe then you edit your sales letter to remove the parts promising Parts 4-12. So, now, just for the time being, it is a \u2018beginner' eBay course. Maybe your original intent was to make it $97 but now that it's a fractional part of the entire series that you can market as a Beginner course, you price it at $17.\n\nThere is something very psychologically important about having at least something completed. Now, you just have to go back and complete the rest and edit your sales letter, if you feel like it.\n\nThat's the entire basis of thinking behind Robert and Lance's program called Income Machine.\n"If You Give A Mouse A Cookie"\nThe plot of this children's book is that if you give a mouse a cookie, he's going to want a glass of milk. If he drinks the glass of milk, he's going to want a napkin to wipe off his milk mustache. Then, he's going to need a mirror to make sure he's wiped it completely off. After looking in the mirror, he realizes he needs a haircut, so then he needs scissors.\n\nIt's about how one silly thing can take you down a very long path where nothing is ever complete.\nThe Promise\nA promise means that you live up to what you told your customer the product is about.\n\nDon't tell your audience that you're going to show them how to create a 5-Minute Video Sales Letter but then spend 90 minutes explaining it.\xa0You are going to confuse and frustrate them and lose their attention.\n\nPut yourself in the attendee's shoes.\xa0If you "promise" to show them a video sales letter, they want to know what that is. They don't need to know every technical detail.\nHow To Rise Above Being A Geek\nBeing a geek is not just about being a techie who knows A-Z about computers.\xa0Instead, it's about being so detailed and over-inclusive of every tiny factor that you exhaust your audience.\n\nHow do you avoid doing this?\n#1: Avoid the "OR" as much as possible.\nDon't give your audience an endless list of choices.\nIf you're teaching a class on podcasting, don't give them a list of 5 microphones they can use. Tell them the one that you personally use.\n\nIf you do that for every single step of your presentation/course, your customer is going to be more confused than when they started.\nThat's why in their\xa0Podcast Crusher course, and\xa0their\xa0Make A Product course, Robert and Lance say, "Use this one piece of software and you can get fancy later if you want." They're only going to give you one solution for each step.\n#2: Tell Your Customer What They Can Do With the Finished Course/Product\nGoing back to the video sales letter, show the customer how it is used successfully.